Kelley Bligh

Kelley Bligh is an EContent editorial intern and student at Sacred Heart University.


Articles by Kelley Bligh


Search engine optimization (SEO) is the process of maximizing your site's visibility in search engine results, which is an art and science, according to Rebecca Lieb, analyst of digital advertising and media at the Altimeter Group. "In laymen's terms, it's being on the first page of Google results, not on page 372, where people are unlikely to see it," she says.
Editorial/Feature - July/August 2012 Issue, Posted Aug 20, 2012
As Cooking.com acquired more and more properties, it became more and more difficult to manage its email marketing and to deploy as many emails as it needed to in an efficient manner. Emails were sent using an in-house email system that was just not scalable to the growth of the company. "There was the need [for] an enterprise email system that could handle not only the volume, but also the multiple organizations," says Matt Bunn, director of email marketing for Cooking.com.
Editorial/Case Studies - June 2012 Issue, Posted Jun 08, 2012
Alfresco, an open source enterprise content management (ECM) company, just announced the release of their newest platform Alfresco Enterprise 4, a platform that is not only cloud-connected but user-friendly as well.
News/News Feature - Posted Feb 03, 2012
According to PCMag.com, The Internet Corporation for Assigned Names and Numbers (ICANN) has approved a plan for new domain name structures, including domain extensions-and it could impact the way people find sites on the web. With the new structure in place, searching would be possible directly in the browser and therefore remove the middleman, which in this case is the search engine.
News/News Feature - Posted Aug 09, 2011
As a global law firm, Orrick had documents in repositories around the world. If someone at the firm needed to access the information in one of these repositories, he would need to search each one separately until he found the document he was looking for, taking up valuable time and resources. "The document repositories are not really user friendly," says Mark Salamon, senior knowledge analyst at Orrick. "So one of the main things we wanted to accomplish was being able to search all that content at once, and also being able to search it more easily."
Editorial/Case Studies - May 2011 Issue, Posted May 05, 2011
WikiLeaks has raised a lot of questions, most of which have nothing to do with the stolen documents the organization leaked to the world. Julian Assange and his whistle-blowing organization have made many people question the notion of the press and wonder what implications these kinds of organizations have for businesses with confidential information. All these questions have spurred the American government to act.
News/News Feature - May 2011 Issue, Posted May 04, 2011
While data loss may cause some to think about hackers or internal theft, for many organizations negligence, and internal misunderstandings are more likely the culprit. In 41% of the cases, according to the Ponemon Institute's annual study of data costs this year, accidents were the culprit behind data breaches. The real problems for companies come from either not having an information security policy in place, or employees who don't know or understand what that policy is.
News/News Feature - Posted Apr 21, 2011
In recent months the content industry has seen a big push toward hyperlocal news. Companies like AOL and Gannett have made serving local markets a big part of the companies' individual content strategies. Examiner.com-a site dedicated to providing users with local information, news, and discussions-has been at the forefront of the local content farm movement. On February 9, Examiner announced a partnership with LivingSocial to take it one step further and provide its readers with local "daily deal" discounts.
News/News Feature - Posted Feb 10, 2011
Our Energy Policy sought a way to develop a collaborative community around one lengthy document. Bill Squadron, president of OurEnergyPolicy.org, describes the situation by saying, "What we needed to do was find a platform where we could place a proposition in front of a large group of knowledgeable participants in the energy field," to democratize the policymaking process.
Editorial/Case Studies - January/February 2011 Issue, Posted Feb 10, 2011
Next week, on Jan. 25-26, people will gather at the SIIA Information Industry Summit at Cipriani, on New York's City's 42nd Street, along with the 26th Annual CODiE Awards. For the fifth year in a row, the conference will include presentations from eight "Preview" companies, which include Confab Circuit, Panjiva, RapidBuyr, REonomy, SYNQWARE, Transparensee Systems, Verisma Systems, Inc., and VisibleGains.
News/News Feature - Posted Jan 18, 2011
For many companies, standalone email is no longer adequate for workplace communication. As workers grow accustomed to using more real-time social tools in their personal lives, companies are turning to technology providers like Saba to help transform the workplace. The company says it will officially announce the newest version of its social media tool, Saba Live, now with connectors to Microsoft SharePoint and Outlook later this week.
News/News Feature - Posted Dec 07, 2010
The EContent team suggests some sites, projects, and resources that, while outside the scope of the EContent 100 list, are well-worth a closer look.
Editorial/Feature - December 2010 Issue, Posted Nov 22, 2010