Until 2017, Snapchat Ads were available mostly to big budget brands. But, Snapchat has launched the brand new self-serve ad manager for the purpose of buying video Snap Ads. The self-serve ad manager seeks to make Snapchat more affordable for small businesses. However, because this platform has not always been accessible to smaller companies, Snapchat is still a mystery for many marketers. Here, we try to demystify Snapchat.
Scott Peters is a managing director with The Jordan, Edmiston Group, Inc. (JEGI), the leading independent investment bank for media, information, marketing services, and related technologies (www.jegi.com).