Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month. That fact hasn't missed the attention of CMOs around the country.
Scott Peters is a managing director with The Jordan, Edmiston Group, Inc. (JEGI), the leading independent investment bank for media, information, marketing services, and related technologies (www.jegi.com).