Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free.
Scott Peters is a managing director with The Jordan, Edmiston Group, Inc. (JEGI), the leading independent investment bank for media, information, marketing services, and related technologies (www.jegi.com).