Kurt Schiller

Kurt Schiller is an assistant editor at Information Today, Inc. and writes for EContent and Information Today. In addition to technology and the digital lifestyle, his interests include skateboarding, hiking, and piano.

Comments? Email letters to the editor.


Articles by Kurt Schiller


People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.
Editorial/Feature - October 2011 Issue, Posted Oct 12, 2011
Founded in 1873, the Cincinnati Zoo & Botanical Garden is one of the oldest zoos in the United States and a National Historic Landmark. When the Cincinnati Zoo & Botanical Garden became aware of a shift in its attendance patterns, it knew it had to gather and analyze data on these changing trends in order to be able to adjust its strategies to be prepared for the future. Zoo staff examined a variety of different software suites and packages before choosing IBM and its Cognos business intelligence platform.
Editorial/Case Studies - Posted Jun 21, 2011
Between iPhones and other smartphones, Kindles and other ereaders, iPads and other tablets, PCs, and even traditional mainstays such as print and television, consumers are getting content from more sources than ever before. While this multitude of content sources offers new revenue streams, it also poses a challenge to publishers seeking to maximize the value of their content on as many mediums as possible. However, many publishers are going mobile and finding success.
Editorial/Feature - June 2011 Issue, Posted Jun 08, 2011
The rise of ebooks is bringing with it a new class of author. Fitting firmly into the internet's do-it-yourself ethos, ebook self-publishers are agile, entrepreneurial, and independent. Although still a small segment of the market, this growing body of writers is making its presence known.
News/News Feature - June 2011 Issue, Posted Jun 01, 2011
In the past few years, social media has taken the marketing world by storm. The use of networks such as Facebook, Twitter, and LinkedIn as advertising tools is transforming the way some companies do business and opening up new horizons in direct marketing, lead generation, and promotion. Social media, however, can also be a tricky business, with social media ROI being difficult to gauge and tie into other more traditional marketing efforts.
News/News Feature - Posted Mar 30, 2011
People often take for granted the notion that content comes bundled with an inherent value. It's an easy mistake to make, especially with so much digital content available instantly with a price tag helpfully affixed for immediate purchase and consumption. All content experiences are not created equal, however, and that experience can make a world of difference in how valuable content is for a user. Even excellent content can be dragged down by a poor user experience that prevents users from easily finding and engaging with the content they need. With user expectations rising steadily, that failure to engage can translate into poor site ROI and even a major impact on a company's brand.
Editorial/Feature - April 2011 Issue, Posted Mar 25, 2011
Data sharing and making effective use of information are two of the main challenges of modern police work. When the Memphis Police Department began looking for ways to improve its fight against violent crime, it recognized that simply deploying additional police officers was not the answer. Instead, the department began looking for a more elegant and cost-effective solution. The MPD needed a way to sift through the available data and discover insights that could guide the deployment of its large force of uniformed officers.
Editorial/Case Studies - March 2011 Issue, Posted Mar 03, 2011
2010 was a landmark year for the ebook industry. In July, Amazon announced that it was doing more trade in ebooks than in hardcovers, selling 143 digital editions for every 100 hardcovers sold. Then, in October, the Association of American Publishers and the International Digital Publishing Forum released figures showing a 250% increase between 3Q 2010 and the same time period the previous year.
News/News Feature - January/February 2011 Issue, Posted Feb 14, 2011
2010 was a landmark year for the ebook industry. In July, Amazon announced that it was doing more trade in ebooks than in hardcovers, selling 143 digital editions for every 100 hardcovers sold. With ebooks having such a major impact, it's appropriate that 2010 was also the year that The New York Times announced its decision to add ebook categories to its venerable weekly best-seller lists.
News/News Item - January/February 2011 Issue, Posted Feb 10, 2011
One of the biggest problems with advanced software isn't with the technology at all - it's the human element. As systems and services become more complex, they also become harder to use and harder to customize. An agile software platform becomes considerably less agile when every tweak, upgrade, and change requires the intervention of the IT department or other specialized technical professionals. CoreMedia is looking to solve this common conundrum for those in the content management sphere with its CoreMedia 6 content management platform and the new CoreMedia Studio feature, released on Jan. 26.
News/News Feature - Posted Jan 27, 2011
While attendees are far ranging in origins, interests, and expertise, Luddites were not well represented at the Enterprise Search Summit. In fact, it seemed as if every other attendee is a card-carrying technophile, clutching the latest gizmo or gadget (or several at once) and deftly splitting their attention between the real world and whatever digital goings-on are otherwise occupying their minds.
News/News Feature - Posted Nov 22, 2010
The internet is bursting at the seams with video. While sites such as YouTube are jampacked with user-generated video content, other sites are serving up professionally made web series along with brand-based video advertising and other sponsored content. But with consumers' attention spans already stretched to the breaking point, the real question has become how to turn this mismatched mountain of video into concrete revenue and effective advertising.
News/News Feature - November 2010 Issue, Posted Nov 10, 2010
BGRI's mission hinges on its ability to share knowledge with participants around the world. As an active research community, it needed a knowledge-sharing solution that would let individual participants publish and update information independent of the larger organizational hierarchy, while still maintaining certain administrative standards.
Editorial/Case Studies - November 2010 Issue, Posted Nov 08, 2010
Like it or not, being tracked by advertising and search companies is a fact of life on the internet. Detractors of the practice frame it as an invasion of privacy, while its proponents argue that the practice-and the finely targeted advertising it makes possible-is an essential feature of the internet business landscape, which allows free sites such as Google and Yahoo! to post profits without having to charge their users directly.
News/News Feature - October 2010 Issue, Posted Oct 01, 2010
With more than 100 million pages averaging about 6,000 words each, it goes without saying that NewspaperARCHIVE doesn't go easy on its database and search systems. The service is also constantly expanding and updating its database, which means that a solution that works today might easily prove inadequate tomorrow. When problems began cropping up with its old search solution, NewspaperARCHIVE realized it needed a platform that would be robust enough to handle the company's vast database of content while simultaneously ensuring that users had rapid access to search results.
Editorial/Case Studies - September 2010 Issue, Posted Sep 09, 2010
These days, getting lots of information is easy; it's using that information productively that's the tricky part. The task is even more difficult when that information comes not from a single information resource, but from several. But for users of Elsevier's various scientific resources, that task just got a little easier thanks to the August 30 release of a unified research platform called SciVerse.
News/News Feature - Posted Aug 31, 2010
It's easy to stop thinking about the changing content landscape over the summer. The days are long and hot, and you're more worried about avoiding the heat than you are about the future of media. However, at least two prominent figures still had media on their minds and were making (sometimes outlandish) predictions.
News/News Feature - September 2010 Issue, Posted Aug 31, 2010
A recent comScore survey found that nearly a third of mobile social users used their phones for social networking to the exclusion of all other mobile content. Yet most smartphones go far beyond social networking, offering up secondary features that drive price tags ever upwards. Now, Microsoft and Nokia are bringing to market a series of "social phones" that try to keep the networking but ditch the sticker shock.
News/News Feature - July/August 2010 Issue, Posted Jul 05, 2010
As a financial firm that provides on-site consultation for its business clients, keeping in touch with traveling agents and salesmen is a priority for Klein Financial Services. And with the large volume and confidential nature of the documents the firm routinely handles, traditional methods such as phone, fax, and email are either too cumbersome or not private enough. Yet with no significant IT infrastructure and limited employees, the company can't deploy the sort of complex software solution a larger company might turn to.
Editorial/Case Studies - June 2010 Issue, Posted Jun 07, 2010
A new partnership between INgage Networks and Michigan State University is looking to strengthen the ties between social media research and business practice, bringing innovation from the classroom to the boardroom.
News/News Feature - May 2010 Issue, Posted May 13, 2010
How do we communicate online, and what does that mean for businesses? That was the central question posed by last week's J.Boye conference.
News/News Feature - Posted May 11, 2010
As anyone who's ever shopped online can tell you, finding a general category of items is the easy part. The hard part is figuring out which one you want to buy. On Monday, April 12, Endeca released Commerce Suite 2.1 with hopes of helping companies combat this conundrum.
News/News Feature - Posted Apr 13, 2010
Before Apple CEO Steve Jobs even officially announced the iPad on Jan. 27, the publishing world was a twitter with theories about how the device would revolutionize the industry. Likely to be on the market in late March, iPad started making an impact before it even hit the shelves. Meanwhile, the industry scrambled to predict just what the iPad and accompanying iBook store would mean to the industry: Will this new device do for ebooks what the iPod and iTunes did for music?
News/News Feature - April 2010 Issue, Posted Apr 08, 2010
It isn't easy to make predictions about the future. But doing so about the ever-changing world of communications and technology can be especially difficult. Avaya, a business communications provider, decided to try and tackle this with its "Ten Communications Trends for 2010."
News/News Feature - March 2010 Issue, Posted Feb 26, 2010
Representatives of four major publishing houses and international media conglomerate News Corporation announced last Tuesday, Dec. 8, that they will launch a joint venture to develop a digital storefront and a set of standards for the sale and distribution of media content.
News/News Feature - Posted Dec 15, 2009
It goes without saying that an online presence is essential for the success of almost any modern media company, whether it's a local institution like a radio or television station or a national brand. Unfortunately, the bewildering array of standards, technologies, and platforms available for content management makes establishing a solid foothold in the digital arena as daunting as it is valuable. With the Oct. 27 release of Spotlight, a video hosting and management platform with social media features, developer Reality Digital is hoping to remove some of that confusion.
News/News Feature - Posted Oct 27, 2009