We are living in the conversation age, where one-way communication is no longer enough. Savvy consumers with infinite choices across the web expect interaction and engagement, and those who can't deliver will find themselves at the end of the line. In this excerpt of the book 18 Rules of Community Engagement, the author delivers insights gained during 2 years of experimenting with a variety of approaches in community building.
September 2009 Issue
Posted Sep 10, 2009