Kate Poole

Kate Poole is a freelance writer based in New York City. She is currently pursuing her Master of Science degree at the Columbia University Graduate School of Journalism.


Articles by Kate Poole


Thomson Reuters needed to find a way to streamline its data monitoring and collection processes so that they could increase productivity and improve the quality of the data that they brought in. Content operation groups within the organization had been searching hundreds of websites manually, an ad hoc and unmanaged routine that didn't easily allow the sharing of best practices between the groups. Not only was it time-consuming, but it also posed a risk of coming up with inaccurate and incomplete data.
Editorial/Case Studies - November 2011 Issue, Posted Nov 04, 2011
As a website known particularly for its classified listings, original editorial content had always been put on the back burner for AutoTrader.com. Scott Markle, now the website's senior manager of content strategy, asked for a chance to see what could be done with editorial content in early 2009 and has been working on it ever since that summer. In order to work toward publishing more original editorial content, AutoTrader.com needed to find a CMS that could handle its high traffic as well as simplify its complicated initial model.
Editorial/Case Studies - October 2011 Issue, Posted Oct 07, 2011
Tablet devices have become increasingly popular with both adults and children, with about 15 million iPads sold in 2010 and Kindle being Amazon.com, Inc.'s top-selling product. When ebooks began to boom and etextbooks hit the market, HMH didn't want to get left behind its competitors. In May 2010, HMH began to conceptualize its first etextbook project. It needed to figure out a way to appropriately and effectively present traditional paperback textbooks in digital app form so that they would engage users.
Editorial/Case Studies - July/August 2011 Issue, Posted Aug 26, 2011
Before 2007, the word "kindle" simply meant to light on fire. Since Amazon's release of its Kindle e-reader in November of that year, the product has ignited the emedia market. A new report from InfoTrends, "Reading E-Media: The End User Perspective," addresses the growing markets of e-readers and multipurpose devices such as iPads by questioning consumers about their user experiences with these devices.
News/News Feature - July/August 2011 Issue, Posted Aug 03, 2011
Open source content management system (CMS) Joomla has released its newest version, Joomla 1.7. The six-year-old software has had over 24 million international downloads within the last couple of years, including 2 million downloads of the Joomla 1.6 version that was released in January.
News/News Feature - Posted Jul 19, 2011
As social media becomes an increasingly pivotal part of everyday communication, overloaded email inboxes are starting to get a reputation as the old, rundown toy on the throwaway pile along with VHS tapes and beepers. Despite appearances to the contrary, email inboxes are not dying, they are growing. According to the International Data Corporation (IDC), 11.4 trillion person-to-person email messages were sent in 2009, and 12.9 trillion are expected to be sent in 2014.
News/News Feature - Posted Apr 12, 2011
Everyone in the content business knows that mobile use is on the rise, and many content providers are rushing to move their content to applications. Earlier this year, Apple announced the 10 billionth download in the App Store, and the 2-year-old Android Market already offers more than 100,000 apps for download.
News/News Feature - April 2011 Issue, Posted Apr 11, 2011
By 2008, Brooklyn Law School was working with a website that was about 8 years old and served the school's internal and external audiences. The outdated site was becoming insufficient as high volumes of prospective students turned to the internet for information on colleges and universities. The school found that many users had to click up to seven times on links from the homepage to find what they were looking for. There was also an issue of content redundancy. However, in order to create a more dynamic site, staff members needed a service that could integrate with their existing databases.
Editorial/Case Studies - April 2011 Issue, Posted Apr 07, 2011
As a mathematical genius in A Beautiful Mind, Russell Crowe used analytics to assist the government in breaking Soviet codes. While it may not be as exciting as top-secret informant assignments, the analytics industry is expected to take on a lead role in 2011 as businesses embrace its capabilities. The IDC says it expects the global market for analytics software to grow from $25.5 billion in 2010 to $34 billion by the end of 2014.
News/News Feature - January/February 2011 Issue, Posted Feb 21, 2011
Publishers of all types have been scrambling to stay ahead of-and in some cases, just keep up with-emerging digital content technologies and to position themselves as leaders in the changing content market. Now publishers are turning the page on a new chapter - most likely of an ebook - at least according to The Gilbane Group. A division of Outsell, Inc., Gilbane released its report "A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing" on November 2.
News/News Feature - Posted Nov 16, 2010
Nuxeo announced the general availability of its DAM 1.0 on February 4. Derived from its open source ECM platform, the new application allows users to manage rich media assets such as image, video, or audio.
News/News Feature - Posted Feb 09, 2010
With the first decade of the new millennium coming to a close, the Webby Awards announced the 10 most influential internet moments of the decade on Nov. 18-finding the websites, technological advancements, and more that have transformed not only the way we live but also the world around us.
News/News Feature - Posted Jan 15, 2010
JackBe sought a solution that would help consumers have a good user experience with its new product, which was part of the emerging mashup market segment. The company chose to work with Acquia Drupal to launch a community in order to meet the needs of inquiring customers, as well as to give them a gentle and productive introduction to mashups in general and JackBe's solution in particular.
Editorial/Case Studies - November 2009 Issue, Posted Nov 04, 2009
On Oct. 1, Emerald Group Publishing released 14 new subject collections, which will combine the company's ejournals and ebooks to offer comprehensive coverage of subject matter ranging from accounting and finance to healthcare management.
News/News Feature - November 2009 Issue, Posted Oct 26, 2009
This year, when Proofpoint, Inc., an email security and data loss provider, conducted its annual study on outbound email and data loss prevention issues, it had an additional question in mind: Is the recession creating an increased risk? By the time "Outbound Email and Data Loss Prevention in Today's Enterprise, 2009" was released in July, Proofpoint had found the connection it was looking for.
News/News Feature - October 2009 Issue, Posted Oct 05, 2009
If you've ever wondered why Googling "healthy eating recipes" while sitting on the couch in your pajamas leads to an inbox jam-packed with emails from every health and diet website known to man, then I have two words for you: behavioral targeting.
News/News Feature - September 2009 Issue, Posted Sep 10, 2009
Siber Systems, provider of RoboForm, a password manager and form filler, has released the newest version of the software that is now referred to as RoboForm Online. The original RoboForm was launched in 1999 as a basic form-filler that allowed users to check out and register for websites quickly. Siber Systems says consumer feedback lead the company to add password management and has been offering this feature since 2000.
News/News Feature - Posted Aug 11, 2009
Just about everyone tweets, pokes, tags, or links in, and tech-savvy businesses are taking notice. Free social networks such as Facebook, Twitter, and LinkedIn have taken over internet browsers worldwide, connecting millions of users with just the click of a mouse, and smart organizations see the marketing opportunities these networks present. Some companies, though, don't stop at setting up a Facebook page, but instead create branded online networks inviting customers to evaluate products at a deeper level, and participate in a community associated specifically with their brand.
News/News Feature - Posted Jun 16, 2009