Jessica Howard

Jessica Howard is the Senior Blog Strategist at stresslimitdesign.

Articles by Jessica Howard

In the stampede to social media marketing, many companies are getting trampled. They assign someone to write a blog or set up a Facebook community, then use it as another soapbox to megaphone their standard marketing messages. As they yell, they wonder why audience members lose interest and wander away.
Column/Guest Columns - Posted Apr 28, 2009