The success of President Barack Obama's campaign last year may have been the final stroke of validation businesses needed to support a focus on user-generated content (UGC). The high-profile nature of the campaign may even have been the impetus for the first-ever UGC Conference & Expo, held here this week. Whatever the case, interest is certainly on the upswing: Despite concerns that the recession might lead to cuts in travel spending and correspondingly anemic attendance, approximately 500 creative, technical, or "hybrid" professionals showed up, representing a spectrum of UGC experience that ranged from those just getting started to those already monetizing the material. In one of the conference's opening keynotes, in fact, presenters Bruce Livingstone and Kelly Thompson examined the case of iStockphoto, an online stock-image provider founded on user-generated content -- and offered attendees a fairly unique perspective, considering their roles as the company's chief executive officer and chief operating officer, respectively.
News/News Feature -
Posted Feb 27, 2009