Lisa Welchman

The Internet Strategy Forum (ISF) recently released findings for research conducted in 2008 focused on the demographics and responsibilities of those who manage corporate web sites and underwritten by us; 250 corporate web executives responded to the survey. The findings show that the people who run websites are better educated and more highly paid than they were in 2005. Also, there is a clear shift in title from "manager" to "director." These documented trends validate what many of those who work in the web industry have already intuited: websites are no longer being managed by renegade webmasters off in a corner doing their own thing, but by "mature" corporate web personnel who are responsible for delivering or supporting the delivery of an organization's mission, goals, products, and services online.