Kathleen Mahoney

Kathleen Mahoney (kathleen.mahoney515@gmail.com) is a Massachusetts-based freelance writer and a recent graduate of Bennington College.


Articles by Kathleen Mahoney


As the advertising industry moves away from print media and TV viewers fast forward through commercials, marketers scramble to find new ways to get products and brands into the public eye. At the same time, CMOs and CFOs are demanding each dollar work harder. Enter Enquisite's newest product, released on May 19 into the tumultuous world of search engine optimization. Enquisite Campaign is the latest addition to a suite of services that hope to bring credibility and organization to search engine optimization (SEO). This application hopes to allow digital marketers and SEO agencies to find ways to improve organic search rankings, as well as manage, track, and report the improvements.
News/News Feature - Posted May 22, 2009
The digital ad market today is dominated by one thing: lead generation. Into the fray comes Madison Logic, a full service ad-serving platform created by IndustryBrains founder Erik Matlick. The New York-based company--officially launched on April 20—is working to bridge the gap between lead sources, back-end systems, and external lead buyers. Madison Logic's debut product, LeadFocus, aims change the way companies approach buying and selling lead generation campaigns.
News/News Feature - Posted Apr 21, 2009
There were two problems facing St. Joseph Medical Center: The first was an issue with payroll and time management. Second, the Diabetes Management Team was looking for a faster way to monitor and report blood sugar levels in patients. Two different problems needed answers; no one suspected that the problems could be solved using one product.
Editorial/Case Studies - April 2009 Issue, Posted Mar 30, 2009
Allegheny General Hospital, based in Pittsburgh, annually admits up to 31,500 patients and handles roughly 60,000 emergency visits. Founded in 1885, the hospital offers the most advanced care available in a variety of specialty areas, including: cardiology, diagnostic and interventional radiology, emergency medicine, cancer care, and transplant and vascular surgery. Recognized as one of "America's Best Hospitals" by U.S. News & World Report, some sources identify Allegheny General as one of the nation's top hospitals in numerous disciplines such as oncology, neurosurgery, orthopedic surgery, and cardiothoracic surgery. With a long-standing commitment to education and research, Allegheny General maintains ongoing, innovative research studies in the neurosciences, oncology, human genetics, cardiovascular and pulmonary diseases, orthopedics, and trauma.www.wpahs.org/agh
Editorial/Case Studies - November 2008 Issue, Posted Oct 17, 2008