With several obvious trends standing out, determining the direction the digital marketing winds are blowing isn't exactly rocket science. But the work of actually marketing a product or service sure feels as if it is. Despite the light-speed pace of advancing technology, plotting the launch and trajectory of an emarketing missile targeted at consumers is increasingly complicated.
Bill Ives is an independent consultant and writer in business uses of emerging technologies. He is the co-author of Business Blogs: A Practical Guide, www.businessblogguide.com, and blogs at http://billives.typepad.com/portals_and_km.