Consistency and relevance are your best allies when grabbing the attention of global customers and keep feeding them. You should also bear in mind some dependencies and factors that are tied to digital globalization as a whole. Here are some points that are even more crucial to consider when deploying and valuing bite-sized content internationally, wherever it must be understood, consumed, remembered and shared.
Bill Ives is an independent consultant and writer in business uses of emerging technologies. He is the co-author of Business Blogs: A Practical Guide, www.businessblogguide.com, and blogs at http://billives.typepad.com/portals_and_km.