Digital globalization may sound like a fairly obvious process to content leaders and owners who may therefore define it in a too narrow fashion, i.e. pushing content out to the world. Like for other business processes they should mind the gap between quick assumptions and fast execution. Digital globalization entails the deployment of content across multiple markets and a multitude of steps. So it must be managed holistically and precisely to be truly efficient.
Bill Ives is an independent consultant and writer in business uses of emerging technologies. He is the co-author of Business Blogs: A Practical Guide, www.businessblogguide.com, and blogs at http://billives.typepad.com/portals_and_km.