A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
Bill Ives is an independent consultant and writer in business uses of emerging technologies. He is the co-author of Business Blogs: A Practical Guide, www.businessblogguide.com, and blogs at http://billives.typepad.com/portals_and_km.