The programmatic ecosystem has evolved significantly over the past several years, and personalized retargeting as one of many programmatic solutions has become more and more prevalent. Today, it is obvious that using a single retargeter is not always optimal. In fact, running two to three retargeting campaigns with different providers can bring much better results without any additional cost. Here's why it works.
Bill Ives is an independent consultant and writer in business uses of emerging technologies. He is the co-author of Business Blogs: A Practical Guide, www.businessblogguide.com, and blogs at http://billives.typepad.com/portals_and_km.