The dynamics of the web content management (WCM) software market changed in 2016. Experts say that customers are increasingly seeking best-of-breed solutions that play well with the rest of their infrastructure. Additionally, many feel as if they overbought WCM packages that can do a lot, but are complicated to learn and use.
Peter Cohen is president of Peter S. Cohan & Associates. Cohan is the author of six books including e-Stocks: Finding the Hidden Blue Chips Among the Internet Impostors (HarperBusiness).