You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.
Peter Cohen is president of Peter S. Cohan & Associates. Cohan is the author of six books including e-Stocks: Finding the Hidden Blue Chips Among the Internet Impostors (HarperBusiness).