Peggy Anne Salz

Peggy Anne Salz (peggy@msearchgroove), Founder and Chief Analyst of MSearchGroove, provides analysis and commentary on mobile search, mobile advertising, social media, and all things mobile at the intersection of content and context.

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Articles by Peggy Anne Salz


In 2013, we witnessed two important milestones: Mobile phone penetration measured in subscriptions exceeded the total world population, and Gartner, Inc. proclaimed that the number of mobile apps downloaded hit a record 70 billion. That's 10 times the number of people on the planet. The power of mobile is no longer about its reach or the way it allows us to access and enjoy content, communications, and information anywhere, anytime. The real excitement now centers on mobile's ability to orchestrate new experiences that connect people with other digital screens and the real world around them. Simply put, mobile is at the center of an omnichannel world.
Column/Agile Minds - April 2014 Issue, Posted Apr 01, 2014
Is mobile apps become the way your audience prefers to access information and content, emerging as an effective way to encourage engagement and build lasting loyalty, it has never been more important for content providers to monitor just how well (or not) their apps are performing. Indeed, the advance of apps-for smartphones, tablets, and even TVs-is redrawing the boundaries of what people can do on the device of their choice. While you need to focus your resources on developing a mobile app experience that delights your customers, you are also under increased pressure to meet (and exceed) customers' expectations that the mobile experience will beat the one delivered by their desktops.
Column/Agile Minds - December 2013 Issue, Posted Dec 12, 2013
While writing my most recent book, I noticed a new phase of growth and innovation in the mobile app space. It's encouraging to see companies jumping on the app bandwagon and the tremendous capabilities and creativity that they unleash. Take the example of Broadcast Interactive Media (BIM). It just launched mobile apps for the Apple iOS and Android platforms that can be rapidly deployed by its client base of hundreds of local television station websites. Each app has content tabs such as Top Stories, Local News, Weather, or Sports that can be customized by local broadcast and media companies to pull in content from each local station's website and optimized for mobile viewing.
Column/Agile Minds - October 2013 Issue, Posted Oct 08, 2013
There is no question that social media has gone mobile. According to a new eMarketer, Inc. report, "Social Media Marketing on Mobile Devices: Turning Challenges Into Opportunities," the key opportunity for marketers in the shift toward mobile is engagement. Mobile users not only log in more frequently, they also spend more total time on social media sites. As devices integrate social media more deeply, engagement reinforces the mobile-social virtuous circle, making it even stronger.
Column/Agile Minds - June 2013 Issue, Posted Jun 18, 2013
Look around you: It's clear that conditions are coming together to produce a "perfect storm" that will rip across the mobile app space, paving the way for apps that enable everything-from games and entertainment, to education and healthcare, to retail and daily productivity-and leave an indelible mark on our daily lives.
Column/Agile Minds - March 2013 Issue, Posted Mar 19, 2013
This year will go on record as the year that smartphone penetration in the U.S. passed the 50% mark, cementing the importance of mobile apps as a new channel to the customer. For the first time, smartphones and tablets have superseded the browser as the new mainstream platform where content is developed and deployed.
Column/Agile Minds - December 2012 Issue, Posted Dec 20, 2012
With the advance of mobile applications and services and loads of made-for-mobile destinations and content, mobile does much more than allow people easy and instant access to the information they want, the way they want it. Mobile is fast becoming the lens through which we interact with the world around us.Consumers reach to connected devices-phones, smartphones, and now tablets-to manage their lives, engage with brands, transfer money, and even pray. Because we can do more with our devices and because our devices don't let us down, we are endowing them with new importance and traits.
Column/Agile Minds - October 2012 Issue, Posted Oct 16, 2012
The web is dead. Apps are the future. Is tech blogger Robert Scoble on the mark when he makes this claim? It all depends on strategy.As a channel to the customer, mobile apps offer significant advantages. They allow companies to generate increased awareness, encourage interaction, and boost loyalty. It's no coincidence that media companies around the world are grasping the opportunity with both hands, producing an avalanche of smartphone apps and iPad apps aimed at getting their content in the hands of customers on the move.
Column/Agile Minds - June 2012 Issue, Posted Jun 19, 2012
From relevant mobile marketing and communications that reach us on every step of the consumer journey to mobile money services that enable us to conduct financial transactions to the advance of cloud-based services that give us easy access to our files and networks anywhere, anytime, mobile is finally taking its cues from people, not just what technology makes possible.
Column/Agile Minds - March 2012 Issue, Posted Mar 13, 2012
Despite the tiny screens, more consumers than ever before are using their smartphones to do more than ever before. Market research firm IDC reports that sales of smartphones in the final quarter of 2010 outstripped those of PCs for the first time—ever! Moreover, a milestone report from Google, in collaboration with the Mobile Marketing Association, confirms that we increasingly rely on our mobile devices to research products, make purchases, conduct transactions, and connect with social networks.
Column/Agile Minds - Posted Dec 13, 2011
The proliferation of connected devices and platforms has encouraged dozens of companies and providers--including online retail giant Amazon--to establish an application storefront and get in on the action. More marketplaces may mean more choice for consumers, but it also turns up the pressure on publishers and marketers to learn how to do business in a new, booming "App Economy."
Column/Agile Minds - October 2011 Issue, Posted Oct 24, 2011
Despite the worldwide economic slowdown in key markets, mobile spending-as a means to deliver effective marketing messages and campaigns to acquire and retain customers-is unquestionably on the rise. Indeed, from simple display ad campaigns aimed at boosting brand awareness to more ambitious cross-media strategies integrating a mobile call to action, brands and media companies have never been more active in mobile.
Column/Agile Minds - June 2011 Issue, Posted Jun 13, 2011
The avalanche of new connected devices, including tablets, smartphones, and applications that blur the lines between the two, are paving the way for 2011 to be the year of multiplatform content creation and delivery. he advance of hardware and software products by providers including Google and Apple to leverage the three screens--mobile, TV, and internet--has whet consumers' appetites for new and connected experiences that deliver us content across time, place, and platforms.
Column/Agile Minds - March 2011 Issue, Posted Mar 08, 2011
The app economy has officially arrived. The hard truth: It's not a single market, and one-size-fits-all app schemes won't deliver. Will app stores be on-deck (operator-managed) or off-deck (direct-2-consumer)? Or will the prevailing model be paid apps or ad-supported apps? So many open questions and the answers are "all of the above" and everything in between.
Column/Agile Minds - December 2010 Issue, Posted Nov 22, 2010
The personal nature of the mobile phone, the form factor of the mobile device (small keypad, tiny screen), and the obvious shortcomings of PageRank algorithms play in favor of a new approach to mobile search that puts people back in the equation.
Column/Agile Minds - October 2010 Issue, Posted Oct 13, 2010
Traditional business school doctrine teaches us to delight the customer. But it doesn't tell us how to please empowered consumers and Digital Natives who consider mobile to be integral to their daily routine and an essential part of their personae.
Column/Agile Minds - July/August 2010 Issue, Posted Jul 16, 2010
Reams have been written about the impact of the Apple iPhone on content production and content creation, advising content companies, media firms, and major consumer brands to launch apps to reach a larger audience. Now, that hint is becoming a business imperative.
Column/Agile Minds - May 2010 Issue, Posted May 06, 2010
A raft of recent reports and surveys reveal that more brands are running mobile campaigns, a positive trend that plays in favor of media publishers that have the inventory and know how to use (sell) it.
Column/Agile Minds - March 2010 Issue, Posted Mar 11, 2010
After chairing or otherwise participating in more than 20 conferences and workshops across Europe this year-the vast majority of which focused on hot trends in mobile content-I see a subtle yet seismic shift in the way publishers perceive and promote digital assets.
Column/Agile Minds - December 2009 Issue, Posted Nov 24, 2009
There is room for innovation and improvement in mobile search. This message came through loud and clear as I prepared a workshop on Mobile Search Future Prospects for the JRC Institute for Prospective Technological Studies of the European Commission. Content (what the individual is searching for) and context (the where, when, and why that may have prompted the query) change all the rules, diminishing the importance of universal search based on keyword queries and with it the chances of Google and Microhoo to dominate the mobile space.
Column/Agile Minds - November 2009 Issue, Posted Nov 16, 2009
Bigger, better, faster-for more than a century we have been driving toward greater efficiency by creating routine or automated processes that cut time, costs, or both. While this single-minded focus has spurred continual growth, it has also blinded society to where the true value lies. Moving forward, perfect processes will not be of paramount importance. Future progress and prosperity may well hinge on the ability of our organizations and institutions to connect the right people with the right ideas at the right time.
Editorial/Feature - October 2009 Issue, Posted Oct 05, 2009
The convergence of communities, content, and communications across a variety of platforms and devices has given rise to a participatory culture in which each individual can co-create the content he or she consumes. The result is an avalanche of content available on websites, podcasts, videocasts, interactive forums, and blogs.
Column/Agile Minds - September 2009 Issue, Posted Sep 14, 2009
When I was invited to speak on mobile search, advertising, and SEO at ThinkMobile, a new mobile industry conference in New York this March, I expected it (like the majority of mobile events I have attended over the last months) to focus on technology issues first and the potential impact on how we live and work second.
Column/Agile Minds - June 2009 Issue, Posted Jun 08, 2009
The mobile phone, a personal device we have on us at all times, has gained a new importance at this intersection. As Alan Moore, author and independent consultant, points out, "We are inevitably moving towards the Mobile Society, where our mobile devices become the remote control of our daily lives."
Column/Agile Minds - April 2009 Issue, Posted Apr 07, 2009
The arrival of Android and the remarkable success of the Apple iPhone have encouraged consumers to explore the mobile internet in record numbers. However, the new interest in mobile content and services is not limited to the 10-plus million consumers who are fortunate enough to own a high-end mobile device. Recent stats show that consumers—even those with low-end devices—are beginning to explore the wealth of content and apps at their fingertips. This shift in user behavior dovetails well with another trend sweeping the mobile content space...
Column/Agile Minds - January/February 2009 Issue, Posted Jan 19, 2009
The emergence of empowered consumers, the advance of so-called digital natives, and the abundance of applications designed to give consumers more control over how they create, access, and enjoy content have transformed publishing and content creation.
Column/Agile Minds - December 2008 Issue, Posted Dec 01, 2008
Take a closer look at ChangingWorlds, Ltd., one of the 12 companies that inspired the most banter among the EContent 100 judges during the voting process.
Editorial/Feature - December 2008 Issue, Posted Dec 01, 2008
When Andrew Bud—an outspoken voice in the mobile content industry and executive chairman and co-founder of mobile transaction network mBlox, a company connecting content providers and mobile operators at the heart of the off-portal experience—waved his arms and declared that mobile content was "boring," "stale," and "sorely in need of a rethink" during a recent industry conference in London, you could feel the shock waves.
Column/Agile Minds - November 2008 Issue, Posted Oct 15, 2008
The number of consumers accessing web content on their mobile phones will likely surpass the number of users accessing the web via fixed PC connections by the end of 2008. But a singular focus on repurposing content for small screens ignores what makes mobile indispensable to our everyday lives: the ability to deliver the right content to the right user in the right context.
Column/Agile Minds - Sept 2008 Issue, Posted Aug 20, 2008
Predictably, mobile content delivery scenarios require publishers to develop made-for-mobile sites and destinations. It's not a mammoth task for major publishers, but it can be a huge headache for eager independent publishers or smaller content providers anxious to move their old media into new territory.
Column/Agile Minds - June 2008 Issue, Posted May 23, 2008
If Web 2.0 is all about the tools and technologies that allow users to freely create, share, and connect around content, as well as interact with content companies, then the next evolutionary step is Mobile 3.0, which places location and the mobile device at the core of this exchange.
Column/Agile Minds - April 2008 Issue, Posted Mar 18, 2008
Search engines are indisputably a potent way to generate value, but it may be recommendation engines, which encourage users to keep coming back for similar content, that actually pay the biggest dividends for content companies and publishers in the long term. In its basic form, recommendation technology—modeled on the approach of online bookseller Amazon—suggests content on the basis of what like-minded customers consume, connecting users with relevant content that their peers recommend. But the paradigm goes far beyond that to link consumers not only with content they like, but ultimately with users who share their interests and passions.
Column/Agile Minds - January/February 2008 Issue, Posted Jan 29, 2008
The proliferation of people-powered search engines and social media services, which effectively tap the wisdom of crowds to bubble up the good ideas and good content we care about most, are enabling a profound shift in how we locate, create, and share information.
Column/Agile Minds - December 2007 Issue, Posted Nov 15, 2007
Offering more content is not only better, it can also be a source of competitive advantage. Put simply, delighting the customer with choice can pay dividends.
Column/Agile Minds - November 2007 Issue, Posted Nov 13, 2007
While this one-size-fits-all search approach has proven adequate at delivering the expected results, it has created a market opportunity for search engines that dive deep into the areas we're passionate about to bubble up answers that are more tailored to our individual interests.
Editorial/Feature - November 2007 Issue, Posted Nov 06, 2007
Publishers may have been short-changed when they embraced the fixed internet only to see their brands and offerings diluted by major search-engine brands that called the shots and picked the content. Thus, they would be short-sighted not to explore the world of exciting and lucrative opportunities offered by the emerging mobile web.
Column/Agile Minds - September 2007 Issue, Posted Aug 28, 2007
Caught off guard by the explosive growth of online social networking sites like MySpace and Flickr, many companies are racing to replicate this success in the mobile space. However, building mobile social networks to meet the needs of diverse user communities requires business models and platforms that encourage user acceptance and participation. The technology exists. However, the current range of business models and strategies is limited by a lack of imagination and vision
Column/Agile Minds - June 2007 Issue, Posted May 29, 2007
As spatial boundaries and modes of communication converge, disruptive new technologies emerge to give people the experience of being connected with content from anywhere. But ubiquitous access is no longer just about seamless content portability; it's about empowering individuals to access content on their terms and across devices.
Column/Agile Minds - April 2007 Issue, Posted Mar 30, 2007
Involving the users, and integrating their content, requires deeper engagement and the right tools. Building and improving social networks to meet the needs of diverse communities is no small task. Fortunately, the maturing of technology and business models has spawned a new generation of enablers to help get users to join in.
Editorial/Feature - April 2007 Issue, Posted Mar 30, 2007
Users can’t buy content if they can’t find it, so an increasing number of mobile operators and content providers are scrambling to offer search capabilities, as well as an array of tools to encourage users to explore more of the content at their fingertips. The raft of recent announcements, involving market giants like Google, Yahoo!, Microsoft, and a growing number of white-label search providers including InfoSpace, Fast Search & Transfer, Medio Systems, and JumpTap shows that carriers and content companies are excited about mobile search.
Column/Agile Minds - January/February 2007 Issue, Posted Jan 19, 2007
Access to simple tools empowers us to mix and mash, blog, and mesh. We create content on our terms and share the results with social networks we have chosen to join based on common interests and expertise. What’s more, the proliferation of social networks means we benefit from an abundance of choice.
Column/Agile Minds - December 2006 Issue, Posted Nov 21, 2006
Empowered customers—demanding to access or create content tailored to their needs and delivered on their own terms—have turned up the heat on technology and content companies alike, pushing them to bring greater innovation to market. But there’s a catch.
Column/Agile Minds - November 2006 Issue, Posted Nov 02, 2006
Emerging forms of online collaboration and social networking foreshadow an always-connected future and the biggest change in communication in a century. They may be about accelerating individual careers now, but tools and solutions are coming online that will connect people based on their knowledge and talents, to unleash innovation and create new forms of content.
Editorial/Feature - October 2006 Issue, Posted Sep 25, 2006
Overwhelmed by the choice of web and mobile content—ranging from news services to video clips—users increasingly gravitate to services that are designed from the ground up to give them content before they ask for it.
Column/Agile Minds - September 2006 Issue, Posted Sep 12, 2006
With an avalanche of mobile content coming online this year, subscribers can’t say they don’t have choices. They can complain about the tedious navigation process and confusing hierarchical menus they must endure to find and buy content, however. Navigation on mobile devices is particularly cumbersome, and most usability research suggests that users give up after 12 clicks or 30 seconds. Little wonder the industry is so excited about mobile search—thought by many to be a silver-bullet solution that will allow companies to present content within an acceptable click-distance and make that all-important sale.
Column/Agile Minds - June 2006 Issue, Posted Jun 01, 2006
Mobile technologies are becoming embedded, ubiquitous, and networked—paving the way for an always-on and always-aware society. The enhanced capabilities mobile technologies offer for rich social interaction could totally transform how we work, learn, and live. Yet most content providers remain unimpressed. They focus on delivering a few wireless-enabled enterprise applications with a preponderance of predictable mainstream mobile content like ringtones, wallpapers, and logos, which by definition often appeals to the lowest common denominator. Mobile content can—and must be—much more
Column/Agile Minds - April 2006 Issue, Posted Apr 14, 2006
Promising to free users from the bondage of PCs and clunky headsets, Skype is bringing its signature voice over IP (VoIP) services—which let individuals and companies make cheap or free phone calls over the Internet—to the mobile space. To this end, Skype has teamed up with Netgear, a provider of networking products, to develop a family of new products, including the world’s first Skype wireless mobile phone.
News/News Feature - March 2006 Issue, Posted Mar 09, 2006
Think you are giving customers what they want? Not if they have to navigate through multiple menus and sift through search results to find it. And what if the customer isn’t entirely sure what she needs in the first place? If companies want to connect users with content, then they need to remove the pain from the discovery process and provide users with what they want—perhaps even before they know they need it.
Editorial/Feature - January/February 2006 Issue, Posted Jan 20, 2006
In essence, we can create, access, and share what we want, when and how we want it. Increasingly, we are taking charge of our content experiences. The content creation and distribution landscape will never be the same. While this newfound freedom of self-expression is both liberating and invigorating, we’re only beginning to understand what we can achieve when we use technology to create a network of ourselves.
Column/Agile Minds - January/February 2006 Issue, Posted Jan 17, 2006
In contrast to previous generations of technology that focused primarily on automating business processes within the organization largely to reduce cost, this new generation of technology will shift to amplifying the practices of people, especially as they seek to collaborate. This new breed of software—which includes collaborative workspaces, blogs, and wikis—allows companies and individuals to address unexpected challenges and opportunities.
Editorial/Feature - November 2005 Issue, Posted Nov 01, 2005
In the Old Economy, those who owned the exclusive rights to a product or service could become very wealthy. Today the tables have turned; it’s openness and the free availability of good ideas that drive value. The mindset of not only the content consumer is shifting, but also that of vendors and even content providers, which seek to find ways to profit from the new (digital) economy. peggy anne salz
Editorial/Feature - June 2005 Issue, Posted Jun 15, 2005
People already create, distribute, and consume mobile information and entertainment in the forms of news, music, and games; now art has gone mobile too. Several organizations are harnessing mobile technology to bring art to the masses and to provide artists with new outlets and creative forms.
News/News Feature - June 2005 Issue, Posted Jun 09, 2005
With Ovum—an independent UK-based technology and research consultancy—forecasting mobile phone connections will hit the 2 billion mark next year, it’s no wonder content owners are scrambling to repurpose content for mobile device delivery.
News/News Feature - May 2005 Issue, Posted May 04, 2005
An international forum aimed at standardizing digital media and copy protection technologies is set to achieve a major milestone in its drive toward creating interoperable Digital Rights Management. This month, the International Digital Media Project (DMP)—which brings together more than 25 member companies across the digital content and device industries including Panasonic, Mitsubishi Electric Corp., Telecom Italia, and the BBC—is expected to release the industry’s first DRM technology specifications for Portable Audio and Video devices (PAVs).
News/News Feature - April 2005 Issue, Posted Apr 20, 2005
Napster, KaZaA, and Gnutella have fuelled consumers’ passion for downloading and swapping MP3 music files—and BitTorrent and eDonkey are doing the same for video. Now, a handful of upstart vendors are poised to move peer-to-peer (P2P) file-sharing applications from the wired Internet to the wireless space to create an anywhere, anytime network for content creation and distribution.
News/News Feature - January/February 2005 Issue, Posted Feb 22, 2005
Revenue leakage, insufficient marketing, and inadequate mobile operator business infrastructure rank high among the issues holding back the development of mobile commerce in Europe, according to a September survey of major mobile content providers. The Mobile Content Providers Confidence Study, conducted by Qpass, a U.S.-based provider of mobile commerce software solutions, revealed that 85% of mobile content providers believe operators are “constrained by poor or inadequate systems for mobile commerce.” Moreover, 70% of content providers deemed this situation “unacceptable.”
News/News Feature - November 2004 Issue, Posted Dec 10, 2004
Mobile content was once considered mass market and low value, so primitive DRM solutions sufficed. Today, the distribution of rich multimedia content and an increasing amount of sensitive corporate content mandates a much more stringent approach to mobile DRM.
Editorial/Feature - November 2004 Issue, Posted Nov 12, 2004
The ability of wireless networks to reach virtually any point on the planet makes mobile communications one of the most important and challenging frontiers for the enterprise. To be successful, organizations must absorb mobility into their way of doing business. This fundamental transformation demands new methods—and a new mindset.
Editorial/Feature - September 2004 Issue, Posted Sep 13, 2004
Increasing complaints by new media firms that big-name media companies are blocking their access to content has prompted EU Competition Commissioner Mario Monti to launch an investigation. Speaking before an audience of telecommunications and entertainment companies in Brussels, Monti said his office would open an inquiry later this year into the provision of content—music, films, and sports—over the Internet for such services as video-on-demand (VoD).
News/News Feature - September 2004 Issue, Posted Sep 01, 2004