Sheri R. Lanza

Lanza, based in Northern Virginia, is a writer, editor, and an independent information professional.

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Articles by Sheri R. Lanza

It would seem that traditional publishers have much to teach other types of organizations about the digital content mantra: Create once, use many. And what better way to use a CMS than to channel content into multiple outlets, allowing an initial expense to yield multiple revenue streams. But in reality, are traditional media companies deploying content management systems?
Editorial/Feature - July/August 2004 Issue, Posted Aug 16, 2004