It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
Sep 01, 2006
EContent editor Michelle Manafy interviews Joe Fantuzzi, CEO of Workshare, about information security and leak prevention in the wake if the company's "Blind Faith" study.
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