In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are creating more content than the previous 12-month period. But let's be honest ... many of these companies aren't really doing content marketing.
Michelle Manafy
Sep 01, 2006
EContent editor Michelle Manafy interviews Joe Fantuzzi, CEO of Workshare, about information security and leak prevention in the wake if the company's "Blind Faith" study.
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