Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Sep 01, 2006
EContent editor Michelle Manafy interviews Joe Fantuzzi, CEO of Workshare, about information security and leak prevention in the wake if the company's "Blind Faith" study.
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