You hay have heard that Apple turned its homepage into a showcase for photography this week--a brilliant content marketing move. In the World Gallery Apple featured photos taken with the iPhone 6 across the globe. Not only did the company reward its notoriously loyal users, it took a swipe at competitors (like the Galaxy S6 which launched on the same day) that claim to have better cameras, and drew in photography buffs who may or may not care about iPhone cameras.
Michelle Manafy
Sep 01, 2006
EContent editor Michelle Manafy interviews Joe Fantuzzi, CEO of Workshare, about information security and leak prevention in the wake if the company's "Blind Faith" study.
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