Your adaptations are natural and often automatic, largely because you know your audience, speak their language, and share a common context. Contrast this with what your company has to do to present its case and sell its wares in markets around the world. It adjusts the offer, the product, the language, the website, mobile apps, SEO, marketing collateral, its way of selling, how it delivers the product, and who supports it.
Nov 01, 2011
Ed Keating, head of the SIIA's content division is stepping down to become chief content officer at Fortis Business Media.