Email marketing is still a staple of any digital marketer's repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options.
Aug 28, 2012
Kathy Savitt, a former VP of strategic communications, content and initiatives at Amazon, is joining Yahoo as CMO. Savitt is also the founder of Lockerz and former EVP and CMO of American Eagle Outfitters.