Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Aug 28, 2012
Kathy Savitt, a former VP of strategic communications, content and initiatives at Amazon, is joining Yahoo as CMO. Savitt is also the founder of Lockerz and former EVP and CMO of American Eagle Outfitters.