Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique psychology and world view that influences the decisions they make-including what content they consume. What attracts one demographic will not necessarily attract them all. So how do you get your content in front of the right audience?
Aug 28, 2012
Kathy Savitt, a former VP of strategic communications, content and initiatives at Amazon, is joining Yahoo as CMO. Savitt is also the founder of Lockerz and former EVP and CMO of American Eagle Outfitters.