Social media monitoring really took off about five years ago with many companies hiring chief listening officers to bring the social media discussions into the boardroom. The job description was simple: monitor all forms of social media to see what the buzz was about the company and pass on any complaints, product ideas, or tips to various departments within the organization. However, as we get ready to turn the corner to 2015, some believe a CLO is too passive to be effective.
Aug 28, 2012
Kathy Savitt, a former VP of strategic communications, content and initiatives at Amazon, is joining Yahoo as CMO. Savitt is also the founder of Lockerz and former EVP and CMO of American Eagle Outfitters.