When it comes to content, it's all about monetization. Content commerce is a big deal with not only new devices, but also with new payment modalities that are emerging to make the process simple and seamless. When just a single click can complete the transaction, both consumers and marketers benefit.
Aug 28, 2012
Kathy Savitt, a former VP of strategic communications, content and initiatives at Amazon, is joining Yahoo as CMO. Savitt is also the founder of Lockerz and former EVP and CMO of American Eagle Outfitters.