xAd Raises $42.5 Million Series E, Acquires WeatherBug; Accelerates Location Technology

Nov 18, 2016


xAd, Inc., a provider of location intelligence that drives sales, announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps, WeatherBug.com, and WeatherBug connected TV assets. On the heels of this news, the company closed its series E funding of $42.5 million. The financing is led by Eminence Capital and joined by W Capital and existing investors IVP and Emergence Capital.

The acquisition will bring together the scale of xAd’s global, real-world intelligence and contextual database with WeatherBug’s daily user reach and engagement and a data infrastructure built from one of the largest IoT networks, across ten thousand private weather stations. The deal will expand xAd’s mobile user visibility to 50 million users - who have opted in to share their location data many times a day, allowing each technology platform to become richer, more intuitive, and accurate.

In addition, xAd will now be able to build deeper data sets to predict patterns and trends for more useful insights. This enhanced data set will also allow businesses to better plan for user behaviors brought on by the real-time nature of weather and other location factors.