xAd Fortifies Commitment to Brand Safety with Expanded Partnerships 

May 25, 2017


xAd, a provider of location intelligence that drives sales, announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and assuage growing concerns around viewability, ad fraud, and brand-safety in mobile advertising. 

Through an integration with Pixalate, a leading global intelligence platform and fraud protection provider, xAd will be able to monitor its entire network and identify both general and sophisticated invalid traffic. Additionally, xAd has automated and manual processes to measure and root out problematic supply to ensure clients have access to quality supply. 

xAd’s global in-app whitelist process and methodology is certified by DoubleVerify, a leader in data quality solutions. xAd’s methodology of classifying and categorizing mobile applications combined with DoubleVerify’s rigor in digital ad quality provides the transparency to safeguard brand integrity across digital – both in-app and web. 

xAd will also bring clients mobile viewability metrics through partnerships with DoubleVerify and IAS, and mobile viewability and attention metrics from Moat, whose SDK integrations position it as a leader for in-app measurement. For xAd clients running a campaign with any of these partners, xAd promises viewability rates of 70% or more. Furthermore, xAd plans to continue its work with these partners to increase the scale of in-app measurement. 

xAd is also registered with the Trustworthy Accountability Group. TAG focuses on eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported internet privacy to promote brand integrity and brand safety through greater transparency.