uSamp announced the company is joining NBCUniversal's "Billion Dollar Olympic Lab" in an effort to study and track consumer behavior during the Olympic Games. uSamp, a company that provides technology and survey respondents used to obtain consumer and business insights, will make available its proprietary on-demand research technologies to track consumers' real-time reactions during the Games.
NBCUniversal will be looking to measure the influence of the Games and gage emotional reactions, see how the Olympics will alter daily lifestyle patterns, as well as study the impact of unexpected developments. The Olympics open July 27.
With a global audience, not only of sports enthusiasts but family viewers as well, the Olympic Games are a potential goldmine for advertisers. But the Games starting in London offer greater opportunities than ever before, because these are the first ever to be streamed online in their entirety.