#paid Raises $9 Million in Series A Financing to Scale Global Influencer Programs

May 17, 2018

#paid—a provider in the influencer marketing space whose platform leverages AI to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification—announced it has raised $9 million USD in Series A financing led by ScaleUP Ventures.

#paid is expanding its platform with a SaaS offering focused on enabling marketers to run world-class influencer marketing programs on their own, harnessing #paid’s technology, and curated network of creators. Additionally, #paid will accelerate innovation of its AI-powered matching algorithm, Affinity Score, which uses advanced image-recognition, past campaign performance and relationships with the creators to ensure optimal and authentic recommendations.

Part of #paid’s success, according to the company, can be attributed to its easy-to-use collaboration platform, as well as ongoing advocacy and education for creators in their network—empowering them with the skills and tools they need to turn their passion into their profession. 

Simultaneously, serial entrepreneur James Aitken, will be joining the #paid board, bringing a wealth of advertising and media experience, and track record of building successful companies—including programmatic advertising marketplace, The Exchange Lab, which sold to WPP in 2015. The latest funding round also includes participation from several existing investors, including Aitken Investments and Freycinet Investments.