newBrandAnalytics (nBA), a social intelligence expert for consumer-centric businesses, announced its newest product offering. Pulse is cloud-based software that helps customers gain real-time visibility into trending topics and conversations that impact their brand and product perception.
Marketers need advanced social listening software that makes it easier to not only gather individual comments and conversations, but to understand trends and react in real-time. nBA says Pulse addresses this need with its three definitive features: early detection and warning system, volume spike analysis, and ease-of-use and full integration.
With real-time spike alerts and live annotations, Pulse enables brands to react quickly. nBA developed Pulse to be brand specific incorporating customizable alerts, intra-day trend tracking, and geo-tagging capabilities.
nBA's comprehensive solution set includes Insight, which offers local-level insights and online reputation management; Advantage, which focuses on social competitive intelligence and leveraging social analysis to beat your competitors; Connect, which is a platform for strategic and credible online engagement; and Instant, which provides real-time customer-reported issue monitoring. Pulse will be available to brands starting in July.