netizeen, an application for tablets to unleash the social engagement potential of magazines launched its open beta. With netizeen, users are able to interact around content, creating a shared magazine reading experience. It offers readers the potential for real-time conversation with one another. With netizeen's topic-based social structure, readers have a way to discover, connect, and chat in real time. netizeen's social features reflect the growing trend of forming and facilitating communities around content and similar interests.
These social features and the social-interest data they expose will offer publishers new ways of generating revenue and enhancing audience insight, as well as dramatically increasing their readers' engagement within the pages of the publication itself.