my6sense Enhances AI Technology in its White Label Programmatic Native Platform and Exchange

Sep 12, 2017


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my6sense, a white label programmatic native ad platform and exchange, is enhancing its Artificial Intelligence (AI) technology, enabling over 100 ad serving and media group clients to better optimize, relevance, and personalization. Specifically, Digital Intuition, the company’s advanced machine learning algorithms and optimization engine, learns user behaviors, publisher patterns, and context in order to best match the right content to the right users. Through the integration of rules-based criteria like geo-targeting and external data sources, Digital Intuition is able to offer users content that is both more relevant and more personal.

Beyond the company’s proprietary AI-based optimization technology, my6sense is the only fully programmatic native exchange solution for multi-item native ad units combined with comprehensive organic content recirculation. my6sense’s clients and partners can easily mix recommendation widgets, in-feed, in-ad, and any other custom native ad units with any number of ad items and units on a page, knowing that the platform’s powerful AI and exchange technologies will optimize paid ads and organic content for the best performance and user experience.

The my6sense white label programmatic native solution includes a full native exchange working with native Demand Side Platforms (DSPs), such as StackAdapt, built-in direct campaign manager for advertisers, and ad unit and yield manager for publishers. In addition, the company’s solution provides hierarchical business management tools for ad networks and media & publisher groups as well as comprehensive ad quality classifications and control, performance optimization, and advanced policy rules. Flexible configurations used by my6sense’s partners include a white labeled native ad network and exchange, owned managed private exchange for group publishers, and cross-network programmatically traded supply and demand.

(my6sense.com)