mobile Top Level Domain (mTLD), a company behind the new Œ.mobi‚ (dotmobi) internet domain, has published the first in a series of its Switch On! Guides--a Web developer's handbook designed to ensure the best possible internet experience for the mobile user.
This edition of the dotmobi Switch On! Web Browsing Guide provides mandatory rules and recommended best practices for content developers and mobiles supporting Web site owners, designed to ensure that any mobile device can access their Web sites. The dotmobi domain, set for commercial launch this summer can enhance the relationship between the internet and mobile devices by the clear identification of made-for-mobile internet sites and applications.
The Switch On! Guides were developed following global consumer research into the problems facing users when browsing with their mobile devices. The guides are also in-line with industry best practices as specified by the World Wide Web Consortium's Mobile Web Initiative (MWI). The Guides have been developed not only for domain registrants and owners of content and services hosted at other domains, but also for tool vendors and solution providers building and populating dotmobi sites. mTLD expects the commercial version of the Web browsing guide to be available in the third quarter of 2006 along with other guides to support the development of the mobile data services.