inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Apr 09, 2019


inRiver, a provider of SaaS-based product information management (PIM) solutions and Aprimo, a provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The partnership will help e-commerce, customer experience, and creative teams drive a consistent customer experience seamlessly across platforms.

Overwhelmingly, customers choose to purchase products based on the surrounding experience. But the disconnect between the creative processes, product information data, and the delivery of exceptional customer experiences have challenged organizations for the past decade. Further, disparate teams, content assets, data, and technology platforms have made the management of the content lifecycle from inception to delivery anything but consistent. As a result, internal teams are strained, customer experience is impacted, brand trust is eroded, and revenues decline.

The joint inRiver and Aprimo solution will help eliminate these challenges.

The joint inRiver Aprimo solution will deliver the following: 

  • Simplicity – Single solution for executing and accelerating the full product and content lifecycles
  • Governance – Marketers can use inRiver and Aprimo as sources of truth for all product information and marketing content that goes into market
  • Collaboration – Ability for creative, product, merchandising, and customer experience teams to work in an integrated platform

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