inPowered, a company that discovers and amplifies trusted content to help brands educate consumers and drive sales, announced that it is opening its content discovery and amplification platform and making it free for all organizations. Anyone can start using inPowered's platform for free, beginning today.
inPowered has always helped brands discover and amplify trusted content - credible, third-party articles and reviews - to inform and engage their audiences. But previously, only paying users were able to access and utilize inPowered's content discovery and amplification platform. There are now two portions of the inPowered platform. With Free Amplification inPowered's platform enables users to search for brands, products, or topics and then discover and share content to their fans and followers on Facebook, Twitter and LinkedIn. With Paid Amplification, inPowered identifies the most engaging articles written about a brand, and then enables marketers to pay to promote that trusted content as native ads via inPowered's targeted distribution.