inMotion, a provider of B2B approval management solutions, launched its first iPhone application. inMotion's app lets decision-makers review and approve content and creative proofs from their smartphones.
The app is available for free to inMotion users and includes all the feedback functionality of inMotion's full cloud-based review and approval solution. The app supports a range of content types, including video, web pages, graphics, and print documents. An alert displays when content is posted for signoff, at which point the user can mark it up, add comments, and approve it as-is or request revisions.
The company is currently developing similar solutions for other mobile devices.