imprint, a new online research and communications tool, has been introduced to offer researchers and clients insight into audience opinions. Developed jointly by a team of researchers, technology developers, and marketers, imprint combines traditional research methodologies with an interactive interface to replicate real-world focus groups and in-depth interviews online. imprint was developed through the joint efforts of eBrain Market Research, Estco Medical, and Liquid Marketing and Insight and blends traditional and online research methodologies into a new tool to provide the efficiencies of online research without sacrificing the personal interaction and human elements of a traditional focus group.
The key differentiator of the imprint tool is its interface. The online imprint research facility is fully graphical. Participants are represented by animated, human-looking characters (which they choose themselves), and have the ability to express emotions, such as surprise, confusion, or laughter. Moderators can engage participants with questions, as well as demonstrate a variety of exhibit types. Clients can watch the group as it unfolds and have access to the moderator as well as other clients. imprint also features real-time reports and transcripts, secure login areas, email invitations, reminders and confirmations, and customized help areas.