icrossing, a search engine marketing agency, has debuted two new services: Search Intelligence and Applied Search. Search Intelligence draws inferences from data presented from keyword traffic and conversions to drive online and offline sales. Applied Search combines creative services and Search Affiliate Marketing to leverage search for promoting and protecting brands. Director of analytics Maura Lewis spearheads Search Intelligence, and creative director Erik Mednis leads the Applied Search Group.
Search Intelligence services include Competitive Search Strategies, Behavioral and Linguistic Analyses, Offline-to-Online Mapping, Site Functionality Assessment, and Redesign Analyses. All are scalable, flexible, and can be used in any combination to address clients' needs.
icrossing also launched the Applied Search Group, which is designed to enable clients to build against the competitive advantage delivered by Search Intelligence, and offers three services: Audience Match begins with Search Intelligence to identify relevant search markets or high-traffic consumer interest areas. icrossing then designs and deploys targeted content against this interest. Crisis Control is the creation of point-of-view content to influence public opinion through search. icrossing's consulting and services maximize clients' visibility and relevance for ‘crisis' communications or PR; the service plan and methodology are supported by 24-hour/7-day availability. Services include a customized blend of natural search engine optimization and paid search management. Search Affiliate Marketing is an affiliate marketing service that cross-promotes brands within a natural search result environment. icrossing matches mutually interested and relevant partners to create content new content and build links that are both informative and relevant to searchers.