iUpload Renamed Awarness Inc., Names Key Execs, and Upgrades Product

Jul 24, 2007

iUpload has announced a new company name, for the Summer 2007 release of its enterprise social media platform, a round of venture financing, and several key additions to its executive leadership team. iUpload has officially changed its company name to Awareness, Inc. in an effort to reflect what it views as the business value customers get from using its on-demand social media platform. Awarness, Inc.'s products are designed to allow enterprises to gain an awareness of the needs and desires of constituencies.

Key capabilities in Awareness Summer 2007 include new community participation features. Members of Awareness-hosted communities can utilize profiles, bookmarking, content tagging, geo tagging, and a new user interface. In addition, Awareness has made available a new set of “participation widgets” designed for companies to embed into their own Web pages. These new features allow organizations to gather and share more detailed information about their community members, build social networking communities, and provide a richer participation experience for their users; Awareness Summer 2007 includes a configurable rules-based workflow where administrators can create rules that take actions based on content generated by community members; Awareness now uses memcached, a distributed memory caching system used by social media sites which is designed to increase system performance for high-volume communities. This new release includes an upgraded server infrastructure, which has been designed to provide increased performance and reliability.

Awareness, Inc. has also announced the addition of four executives to its senior team: John Bruce, CEO; Doug Caldwell, vice president of engineering; Steve Richards, chief financial officer; and Eric Schurr, vice president of marketing. Awareness co-founders David Carter and Robin Hopper remain at the company in leadership and strategic roles as chief technology officer and vice president of new business development, respectively.