iStockphoto Localizes Stock Image and Video Site in New Languages

Sep 19, 2006

iStockphoto, a community-powered marketplace for stock photography, illustrations, and videos, has launched localized versions of the site in French, German, and Spanish and will offer search and keyword entry in 12 languages. Clients can find and purchase royalty-free imagery (all starting at $1) and video (starting at $5), by searching in any of 12 languages. Contributing artists will be able to keyword images in their native languages, and iStock will then use a hierarchical language database to generate 11 different translations.

The new language support is made possible through the use of parent company Getty Images' search and controlled vocabulary tools. This database has been pre-translated with approximately 67,000 main concepts and up to 1 million synonyms in each of the 12 languages. The 12 supported languages are: US English, UK English, French, German, Japanese, Spanish, Portuguese, Brazilian Portuguese, Russian, Italian, Polish and Greek. In addition, customers will be able to complete transactions in US, Canadian, and Australian dollars; Euros, Japanese Yen, and British pounds sterling. Each localized site will feature specific content created by members in that region.