iPressroom Adds RSS, Other Enhancements

Dec 10, 2004


iPressroom Corporation, a communications software tools and services provider, has added targeted news distribution, real simple syndication, and selective disclosure functionality into its Internet pressroom management service. The new offerings are designed to allow for the distribution of breaking news alerts to selected contact lists, the credentialing of journalists and stakeholders via the Web, the ability to lure new visitors via syndicated content, tools to password protect any section of a Web site to accommodate selective disclosure or DAM, and ecommerce functionality.

iPressroom's News Distribution service module can be used to distribute press releases, newsletters, and Web pages via email to selected individuals and groups. After custom contact lists have been imported, or after a list has been built by inviting Web site visitors to opt-in, email messages can be dispatched to recipients as HTML or text, depending on the subscribers preference. The News Distribution engine double checks contact entries to ensure that people don't receive the same message more than once. iPressroom also verifies the accuracy of opt-in email addresses, by requiring new subscribers to retrieve a hyperlink that is automatically sent to them via email before their subscription is confirmed. Site managers have the option of letting new subscribers opt-in and confirm new subscriptions on their own, or require that new subscribers be manually approved. Recipients can use the unsubscribe tool to modify their preferences or remove themselves at any time. The News Distribution module also includes integrated tracking reports to monitor and measure the effectiveness of all outbound communications efforts.

The new iPressroom Blog tool employs RSS (Real Simple Syndication), so new entries can be automatically syndicated via XML to others who may be monitoring blogs via keywords. New posts can be restricted to approved users only, registered users, or open to all visitors. Submissions can be set to post automatically or only upon approval of a Web site manager and comments can be posted, with the same feature options, to any post to the Web log.

The new Extranet manager can be used to move existing or new Web pages behind a password-protected log in screen, so that premium content can be restricted to approved users only. For organizations that choose to restrict access to their Internet pressroom to credentialed journalists only, the Extranet manager provides the necessary tools to secure content behind a log in screen. The Extranet service can also be used to manage digital assets among individuals at separate locations worldwide, including but not limited to: high resolution images for print reproduction, audio and video files, written materials, print collateral, print advertising campaigns, approved marketing materials, in-store handouts, charts, and graphs.

iPressroom's new integrated E-Commerce service lets clients charge visitors a fee to access premium content. The service can be used by trade exhibition and conference organizers to offer visitors access to Web casts or on-demand recordings of keynotes, panel sessions, and seminars, photo agencies to deliver digital photos to customers or licensors to deliver digital content to their licensees.