e-Spirit and Cloudinary Partner on Digital Asset Management

Apr 09, 2019


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e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) and Cloudinary, the end-to-end media management platform for many of the world’s top brands, are partnering to make it easier for marketers and brand managers to deliver optimized rich media across all channels for deeper customer engagement, increased ARPU and sales.

Today, marketers differentiate their brands with digital experiences to meet evolving customer expectations. This new partnership, including e-Spirit’s FirstSpirit hybrid content management system (CMS) and Cloudinary’s Digital Asset Management (DAM) solution, will make it easier for companies to realize the full value of their media assets, including images and videos, to boost engagement on any channel and achieve a competitive edge. Mutual customers will be able to manipulate and optimize Cloudinary assets in real time from within the FirstSpirit CMS user interface while delivering optimal end-user experiences from browser to device. The joint solution is a perfect fit for companies looking to incorporate cloud-based solutions into their existing digital experience ecosystems and simplify the management and delivery of these business-critical rich media assets.

By aligning FirstSpirit hybrid CMS with Cloudinary’s DAM platform, brands can: 

  • Use rich media to build inspiring digital experiences on any channel that accelerates the path to purchase.
  • Streamline the media asset creation to delivery process for faster time to value.
  • Rapidly upload, drag and drop digital assets from any external source into the Cloudinary media library right from within the FirstSpirit UI.
  • Automatically tag media assets using AI-powered content analytics for simplified image searching and browsing.
  • Leverage advanced search features with any combination of attributes and filters, including asset type, size, color, tags, and metadata.
  • Quickly manipulate images and videos using simple controls, and easily apply enhancements, filters and effects to optimize media performance.
  • Leverage powerful cloud-based DAM/CMS technologies that integrate easily with other tools in their digital experience ecosystem.

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