e-Spirit Introduces Content-as-a-Service Solution

Sep 20, 2016


e-Spirit Inc., a provider of content and customer experience management tools, introduced FirstSpirit CaaS, a content-as-a-service (CaaS) solution that helps companies monetize content by streamlining its delivery to and from any device, channel, or application for faster time to market. The new extension of FirstSpirit is available immediately.

The rapid rise and growing diversity of customer touchpoints requires a more agile approach than conventional content management. The most recent forecasts on the economic impact of the digital revolution are impressive: Gartner estimates that by 2020, over 20 billion connected things will be in use across a range of industries and the Internet of Things (IoT) will touch every role across the enterprise; and McKinsey estimates the economic impact of the IoT will be between $3.9 and $11.1 billion annually through 2025. The majority of these services and devices need a stream of fresh content in order to communicate with customers and prospects—and in rapidly growing quantities.

e-Spirit says CaaS is the next evolutionary step in customer experience management. It allows unstructured content to be dynamically pulled from FirstSpirit CaaS and delivered to the front end of any system, application, or thing via a universal CaaS interface making “content everywhere” publishing a reality. FirstSpirit CaaS says it also provides other advantages—new touchpoints, channels, and devices can be added. Whether IoT smart devices, websites, mobile apps, digital signage, social media, single page applications, portals or other software—the content can be quickly and easily shared and used.