e-Spirit Debuts FirstSpirit Digital Experience Hub Personalization Engine

Sep 13, 2017

e-Spirit Inc. announced the FirstSpirit Intelligent Content Engine, a new core component of the FirstSpirit Digital Experience Hub. The FirstSpirit Intelligent Content Engine enables marketers to provide personalized, content-rich digital experiences via any channel to increase engagement and compel users to action throughout the buyer’s journey.

FirstSpirit says its Intelligent Content Engine uses an advanced customer segmentation engine with artificial intelligence (AI) to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization, and real-time messaging. Users can coalesce data from internal and external sources, coupled with behavioral data. Personalized content is then delivered to any channel through real-time advanced targeting and using FirstSpirit Content as a Service (CaaS). These digital experiences can then be optimized based upon select goals such as revenue, profitability, page views, etc.

Capabilities include:

  • Advanced customer segmentation
  • Automated personalization
  • Real-time testing and optimization
  • Product and content recommendations
  • Behavioral messaging