dataxu Launches Open AI for Ads Initiative

Dec 07, 2017

dataxu, a software provider for marketing professionals, announced the launch of Open AI for Ads, an industry-first initiative that enables users of its Touchpoint DSP to dramatically improve campaign performance by utilizing artificial intelligence powered by high-quality, proprietary data sets. The first algorithm included in Open AI for Ads is powered by data from Oracle Data Cloud.

Open AI for Ads is a flexible solution that can be powered by robust third-party data sets, as well as by custom first-party insights developed by analytics teams within agencies or brands. By leveraging these customized algorithms, marketing professionals can drive performance while also reducing the time spent on campaign management.

dataxu, a Silver level member of Oracle PartnerNetwork (OPN), collaborated with the Oracle Data Cloud to develop the first Open AI for Ads partner solution, which leverages dataxu’s SPARK distributed computing pipeline enabling users to “plug & play” their consumer research into a real-time decision system to action insights without recoding models. The algorithm powered by Oracle goes one step further in ease of use by automatically mapping a brand’s first-party data to Oracle Data Cloud’s comprehensive data set to identify consumers and behavior patterns likely to engage with that brand. The algorithm automatically adjusts DSP targeting and bidding strategies to drive more conversions at a lower cost.

Open AI for Ads is built upon dataxu’s pioneering “Algorithm Marketplace,” which the software company introduced in 2013. The existing Algorithm Marketplace enables users of TouchPoint to select from dozens of algorithms to specify the bidding decision logic used for a campaign.  

dataxu will roll out additional Open AI for Ads partners in coming months.