blinkx Plc Acquires Rhythm Newmedia Inc.

Dec 05, 2013

blinkx plc, an internet media platform that connects audiences with brands through professionally generated content, announced that it has entered into an agreement to acquire Rhythm NewMedia Inc. Rhythm, a premium mobile video advertising technology platform focused exclusively on smartphones and tablets, for a total consideration of $65.0 million.

Rhythm operates a mobile equivalent of the blinkx ecosystem and enables the company to extend its reach across platforms. blinkx expects that the acquisition will accelerate the growth of its mobile video advertising business; allow it to satisfy growing brand advertiser demand for premium, integrated, cross-platform online and mobile video advertising campaigns at scale; add patented mobile technologies and products to augment its existing desktop capabilities; enhance and upgrade relationships with premium media companies to extend the blinkx ecosystem.