blinkx, an internet media platform powered by CORE video technology, announced a beta version of its new blinkx VideoAdvantage. Publishers who leverage blinkx VideoAdvantage will be enabled to power their web and mobile properties with content from blinkx's video catalogue, with the opportunity to share in video advertising revenue.
A self-serve portal allows publishers to choose from a catalog of premium video content, track everything from video views to revenue, and customize their video playback experience. These configurable video widgets allow publishers to maintain their current look and feel, as well as personalize the video experience for viewers. blinkx will place contextually relevant advertising against these videos and share resulting revenue with the publisher.