autoGraph, providers of emotional intelligence and compliance technology, announced the closing of a Series B funding round of $4.7 million. Rally Capital led the round with additional funding coming from new and existing investors including Voyager Capital. The financing will be used to fund autoGraph’s expansion and for further investment in its patented User Generated Profile technology platform.
autoGraph enables brands to build trust and deliver dynamic customer experiences through the User Generated Profile platform. User Generated Profiles are a patented technology that unlocks consumers’ motivations, desires, and aspirations. User Generated Profiles define new audiences within a brand’s own customer base, and empower consumers to share latent and expressed preferences to brands to deliver emotional connections across all digital touch-points.