arvato digital services has announced the acquisition of Protexis, the creator of the RED platform for connecting publishers directly with retailers to deliver digital content to consumers. Terms of the deal were not disclosed.
The deal allows arvato digital services, which boasts clients in 18 countries spread across five continents, to reach more software publishers in more countries. Protexis' RED digital distribution platform has a catalog of 2,000 software titles from various publishers.
As part of the deal, the former CEO and president of Protexis, Karl Hirsch, joins the arvato digital services management team as vice president for global ecommerce and electronic software distribution.