adjust Brings Marketing Analytics to the Connected TV

Sep 29, 2015


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With Apple's public release of the TVOS SDK, adjust announced that its mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV. adjust says this is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust's offering for the Apple TV will allow app developers to analyze the aggregate behavior of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.

With Apple's recent announcement on TVOS, iOS developers will be able to port their iPhone and iPad apps over to their users' televisions, and adjust will be able to tell them how that initiative pays off.

(adjust.com)