Zype Announces Server-Side Ad Insertion

Dec 18, 2018

Zype, a provider of video content management and distribution infrastructure, announced support for Zype Server Side Ad Insertion (SSAI), a solution geared toward sports broadcasters and sports video organizations to help maximize ad fills and revenue during live, linear, and on-demand broadcasts. The Zype SSAI solution provides a robust alternative to client-side only ad monetization approaches that are susceptible to ad blockers and other ad fulfillment challenges. With Zype SSAI, advertisements are stitched directly in video streams for a continuous, uninterrupted viewing experience and optimal ad delivery. Zype made the announcement at the Sports Video Group Summit in New York City.

The Zype SSAI solution includes built-in integration with major ad servers like Google DFP as well as ad SSPs like SpotX, Rubicon, YuMe, and more. Zype SSAI also supports a full range of ad macros to optimize ad fills. This capability puts Zype customers at an advantage by allowing them to maximize critical income streams through advertising.

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