Zylotech Joins Forces with Bombora to Deliver Automated, Continuous B2B Sales and Marketing Insights

Aug 08, 2019


Zylotech, the self-learning B2B customer data platform (CDP) company, announced a new partnership with leading B2B intent data provider, Bombora. Bombora’s intent data feed will now be a feature of the Zylotech CDP providing marketing and sales teams with a single, seamless solution for insights about a B2B customer’s path to buying. The integrated offering identifies key accounts and personas helping drive Account-Based Marketing (ABM) revenue.

Leading enterprise businesses and brands attain measurable results with the Zylotech CDP; clients experience on average 4-6 times improvement in campaign success with a 50% increase in product purchases. With today’s partnership and technology integration announcement, joint customers now gain direct access to Bombora’s Company Surge in the Zylotech platform. Zylotech’s business users can utilize Bombora’s intent data to help find and drive active demand into the funnel, empowering sales teams to prioritize accounts and win more business.

By integrating both companies’ Artificial Intelligence (AI) technologies, customers will be able to proactively, and at a scale that surpasses human capabilities, identify which B2B prospects are ready to make a purchase. Organizations can then predict the best method and optimal time to engage customers via 1:1 personalized interaction for lift.

Actionable Intelligence for an Improved Pipeline

Bombora’s Company Surge analyzes the business content consumption of millions of B2B organizations and identifies when prospects are indicating active demand for products and services. Zylotech’s self-learning CDP unifies, cleanses and enriches customer data, while its prediction and recommendation engines automate the development of robust customer profiles for micro-segmentation. The combined offering delivers a new level of actionable information empowering marketers and sales teams to act in alignment, resulting in an improved pipeline.

Clients using the integrated offering can now:

  • Improve lead to close rate - continuously build, update and create a more complete view of customers and prospects 
  • Increase sales and customer loyalty - understand customer intent and preferences and, in real-time, recommend the most relevant product and content at scale
  • Retain and increase existing customer sales - determine customer purchase intent accurately 
  • Discover new qualified leads - automatically and continuously acquire and cultivate new ideal customers and look alike contacts
  • Drive timely and relevant messaging to the buyer - extend targeted outreach based on where they are along their purchasing journey

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