Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Mar 26, 2019

 Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with a real-time, yet holistic understanding of their customers, companies can drive highly personalized interactions across all their marketing channels.

Zylotech Dynamic Data Engine keeps account and contact data profiles updated, while also predicting intent, and providing recommendations for account-based marketing initiatives. Additionally, the Zylotech Automated Machine Learning Analytics Engine continuously delivers customer level intent, patterns, and dynamic recommendations that can be activated by Marketo campaigns. As a result, Marketo users benefit from increased functionality for targeting that aligns with incremental customer monetization goals.