Zumobi Creates Brand Integration Mobile Advertising Platform

Mar 07, 2012

Mobile media company Zumobi, Inc. launched what it's calling an advertising advancement: The Zumobi Brand Integration (ZBi) platform melds advertising with content in mobile apps in a way that the company ensures is both interactive and relevant.

ZBi hosts a number of features, including Photo UGC integration; OneTouch Social, so users can share content with their social media circles; and Footprint, which allows users to pin an ad experience they find interesting to their home screen-the advertiser can update the ad in real time.

Zumobi also offers special branded content sections, where brands can present unique content to their target audiences in the context of an app. Zumobi's platform is scalable across multiple platforms and provides full metrics transparency and third-party reporting.