Zoove, a provider of StarStar Numbers for major U.S. wireless operators, secured an additional $15 million in a series D funding round led by Panorama Capital. Other investors included Cardinal Venture Capital, Highland Capital Partners, and Worldview Technology Partners. Zoove will use the funds to enrich and accelerate its offerings of StarStar Numbers, which currently reach more than 250 million people.
StarStar Numbers are branded vanity mobile numbers that are promoted as part of marketing campaigns, which enable brands to connect with consumers on their mobile phones (for example, **BRAND). Users dial the number and they are instantly pushed the mobile app, coupon, website, or other marketing media for the brand, directly to their phones. The StarStar Numbers are designed to eliminate the need to scan in bar codes on an app or send a text message, and are compatible with both feature phones and smartphones.