Business information provider ZoomInfo has launched an online publication, ZoomInsights, with content specifically suited to the needs of marketing, sales, and recruiting professionals.
ZoomInsights is a hub of articles, tips, survey insights, and guides. ZoomInsights also creates factoids culled from ZoomInfo's detailed profiles on 65 million businesspeople and 6 million businesses. Examples of ZoomInsights content include:
ZoomInsights was spawned from a content marketing program the company created. In addition to publishing the content on the web, ZoomInfo sends email messages to readers about each new article, targeted to readers' areas of interest.