Zmags Creator for Magento Makes Content Shoppable for Retailers

Jul 19, 2016

Zmags, the shoppable content company, announced that Zmags Creator for Magento now lets retail creative teams to make content instantly shoppable with a single click. While Magento ecommerce platform customers have always been able to use native functionality, Zmags Creator for Magento gives retailers the autonomy to create rich brand experiences for their customers without coding.

Retailers of all sizes--from big brands to boutiques--are zeroing in on using engaging content for competitive advantage and to foster loyalty among customers. Yet, most retailers do not have the resources to consistently produce a high volume of rich, interactive content in a timely, market-responsive way. Zmags Creator says it changes this digital paradigm for retailers by delivering a shoppable content platform to create and rapidly publish digital experiences without writing a single line of code.

Retail creative teams on the Magento platform can link their content to product quick views with one click, making them instantly shoppable. Instead of coding each product quick view into a content page, Zmags enables creative teams to link any part of an image directly to their product quickview by simply searching for and selecting the product to display from within Zmags Creator for Magento.