ZergNet, a content-only recommendation platform, announced the launch of its Content-Only Monetization Platform; a customizable content recommendation unit designed to help digital publishers generate revenue from their website traffic. The company also announced that Greg Coleman, president of leading independent digital media company BuzzFeed, has joined its board of directors.
Many digital publishers already use ZergNet’s Content-Only Audience Network, a free service that enables publishers to grow their audience by promoting their content on other top-tier publisher websites. Since launching in 2012, ZergNet’s Audience Network says it has generated over 3 billion visits for its partners. With the launch of ZergNet’s Content-Only Monetization Platform, publishers can now generate guaranteed revenue from pure content recommendation units without ads featuring diet pills, credit cards, and risque content.
The Content-only Monetization Platform includes features such as:
- All Real Content: Every promoted link leads to 100% relevant, pure editorial content from real publishers, with zero affiliate ads.
- Hand-Curated Editorial: All ZergNet partners have a dedicated, US-based account manager working directly with them to ensure every piece of white-listed content is on brand.
- Relevance Technology: After hand curation is complete, ZergNet's algorithm and machine learning further optimize showing the most relevant content to the right user at the right time.
- A Unified Platform: Publishers can now allocate inventory to both growing their audience and revenue from a single platform that provides 100% fill rates for every geo and device.
ZergNet’s platform is experiencing extreme growth, now recommending over one billion articles every day, resulting in millions of daily visitors to premier content sites published by AOL, Time Inc, CBS, IAC, NBC, Viacom, News Corp, Wenner, Warner Bros, Ziff Davis and over 2,000 other publishers.