Zenya, which developed a categorical repository of search engine marketing keywords, announced the launch of a new search retargeting service. The service, Zenya Retargeting, forgoes the use of traditional browser cookies for tracking, instead utilizing a best-of-breed technology that analyzes search history and other browser activity to identify audiences. These insights combine with Zenya's keyword intelligence, including comprehensive coverage of competitor keywords.
Zenya Retargeting enables advertisers to bid across 14 ad exchanges, providing access to more than 400 billion impressions and eight billion unique search events per month. Ad exchanges available through Zenya Retargeting include Google, appnexus, Facebook Exchange, Microsoft Advertising Exchange, and more. It also offers brand safety compliance by crawling every page of content where ads are served, blacklisting inappropriate sites, and ensuring ads are served to family-friendly content. Zenya also offers multiple pricing models including cost-per-thousand impressions (CPM) and cost-per-click (CPC) and can optimize campaigns for cost-per-action (CPA) performance or return-on-ad-spend (ROAS). All media buys happen in real time (RTB).